Blog

Getting people excited to work toward a shared goal isn’t as simple as posting mission statements on the wall. It usually comes down to what’s really in it for everyone. At work, what folks get for their effort—money, perks, recognition—matters just as much as what the group is trying to achieve. Companies talk a lot … Read more

When you think about what keeps a team moving forward, goals are usually at the heart of it. Team goals lay out what you’re aiming for together—maybe that’s a monthly sales target, finishing a new product, or hitting a project deadline. If everyone agrees on where you’re headed, it feels like paddling a canoe together … Read more

When people talk about “watercooler culture” at the office, they mean the kind of casual, friendly chat that happens without a meeting agenda. It’s the five-minute conversations in the kitchen while waiting for coffee. It might be a quick joke after a long meeting, or a passing story about somebody’s weekend. You might not realize … Read more

You see brands post those fun, unscripted behind-the-scenes videos — sometimes it’s a tour of their space, other times it’s the team in mid-project chaos. At first, it can seem like just another social trend. But there’s a reason this stuff works. People want to know who’s really doing the work, not just what’s for … Read more

If you ask around in any business circle, you’ll quickly hear people talk about the challenge of “scaling” email marketing. Maybe it sounds technical. But really, it just means running campaigns that still work well, even as your list—or your whole business—gets bigger. A lot of companies start small, sending out a few emails to … Read more

Figuring out what product or service to launch can feel a bit like a guessing game. You hear advice everywhere: “Follow your passion,” or “Go where the money is.” But no one really wants to waste time or money on something that fizzles after launch. So, is there a way to pick a profitable niche … Read more